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I'm sorry so many wine-country homes burned in Mexifornia but that being said, there is evidence the wine industry is mostly based on BS.
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Posted by: LateForLunch

10/06/2020, 12:37:24

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More than 500 homes in the wine-country of Mexifornia burned in the recent fires.

All causes for the fires aside, in regard to wine as an industry there is some evidence that much of it is pure BS.

Any time scientific blind studies are done, the so-called "experts" who taste/rate wines collapse into chaos.

For instance, a study was done in which experts tasted a series of wines they were told were premium. Then the same wines were put in front of them with different labels and they were told the wines were "lower rated". The results were that their ratings varied wildly, even though the wines tasted were exactly the same (from the same original bottles, just poured into other bottles for the tests).

My brother is a wine collector and he knows that much of the hype of wine-collection is self-delusion. He often serves wines to friends without telling them how much he paid for them to see if the more-expensive ones taste better. Often, they don't. He has served wines to experienced tasters which he bought for $10 along side wines that cost $100 a bottle and his friends rated the $10 wine as better.

A species of "self-convincing" seems to be epidemic in the wine industry - people pay huge amounts for wine that doesn't even taste as good as much less-costly wine.

This raises the old axiom of psychology that, "the perception is the reality," and how, "people's expectations often shape their perceptions".

Modified by LateForLunch at Tue, Oct 06, 2020, 12:40:59

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