Rabbit filmmakers and the studio behind it are apologizing for
insensitively depicting a character's allergy in the film that has
prompted backlash online.
On Sunday, Sony Pictures
said in a statement that the film "should not have made light" of a
character being allergic to blackberries "even in a cartoonish" way.
Peter Rabbit, which earned $25 million and finished second at the box
office this weekend, the character of Mr. McGregor (played by Domhnall
Gleeson) is allergic to blackberries. The rabbits fling the fruit at him
and he is forced to use an EpiPen.
The charity group Kids with
Food Allergies posted a warning about the scene on its Facebook page
Friday, prompting some on Twitter to start using the hashtag
"The very real fear and anxiety that people
experience during an allergic reaction (often referred to as an
impending sense of doom) is a serious matter," the group wrote. "Making
light of this condition hurts our members because it encourages the
public not to take the risk of allergic reactions seriously, and this
cavalier attitude may make them act in ways that could put an allergic
person in danger."