Original Message: Understood - yet their company stock lost $4.7 billion in value in a few days. |
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Analysts I have seen have agreed that the magnitude of lost revenue from Bud Light sales collapse in a single week will be difficult to recover. Project those losses plus the lost value of stock over the whole fiscal year and their strategery (sic) loses some luster. But being a big-cap company that is cash rich, maybe they feel it's worth it over the long term.
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